Jillian Michaels appeared on her website wearing a top emblazoned with the word “BULLY”.
She states “I’m not here to offer you false promises and all that crap that sells. I’m here to offer you a real weight-loss solution.”Jillian Michaels is best known for her role as personal trainer and coach on TV show The Biggest Loser.
Now she offers her own weight loss solution that is:
1 Part Diet
1 Part Exercise
1 Part Attitude
The site promises a “free” weight loss plan by way of a comprehensive questionnaire that asks everything from your resting heart rate to your body shape.
After entering my details – the site came up with some interesting customizations (note that the website appeared to lock up when using the Firefox browser):
- Because I have an “apple” body shape (store fat around the stomach and chest) – a particular workout plan that targeted visceral fat was suggested.
- Because I am a fast “oxidizer” – a lower carb approach was suggested (50% protein, 20% carb, 30% fat).
- For the behavioral aspect of the program – Jillian tells me “Well, I say screw willpower”. She recommends getting a hobby, curbing mindless eating, and avoiding dangerous situations (like walking by the donut shop).
Not Quite Free?
After that the site wanted my billing details. So much for a free weight loss plan. The costs are $4 per week, billed in 13 week amounts.
You can cancel at anytime and will receive a refund for unused days. If you cancel before 4 weeks you will be charged a minimum of $20.
Like many websites – I wonder how well the presence of a personal trainer translates into an online tool. It’s great to read about motivation – it’s another thing altogether to have a coach beside you pushing you onward.